IPG has always been the most 'human' of the holding companies. Even though they’re part of the Omnicom family now, the culture at shops like McCann and MullenLowe still feels very distinct and collaborative.

They seem to have a really good handle on their agency culture compared to other giants.

Communication was a bit spotty during the transition period. We had some emails go unanswered for a few days, which is unusual for them. I think they're just still figuring out the new internal structure.

I like their data-centric approach. They seem to have a better handle on the tech side than some of the other giants.

They really helped us navigate a PR crisis last year. Their crisis management team was on the phone with us at 2 AM on a Saturday and had a full plan ready by sunrise. That’s the kind of partner you want.