It’s so complex now that we had to hire two full-time admins just to keep the lights on.

Salesforce is like a Swiss Army knife where 80% of the tools are locked behind a paywall. It does everything, sure, but our 'quick setup' turned into a six-month project with a consultant. It's the best CRM out there, but man, it is a massive commitment.

Once you get it customized to your workflow, you can't live without it. All our data—marketing, sales, support—is in one spot. No more 'hey, did anyone talk to this client?' It’s all right there in the feed. Total game-changer for our productivity.

The new 'Agentforce' stuff is actually pretty cool. We built a bot that handles about 40% of our basic customer tickets without a human ever touching them. It sounds way more natural than the old chatbots—less 'I don't understand' and more 'Here’s how to fix that'.

Salesforce is the heart of our sales team. The Einstein AI is actually starting to pay off—it correctly predicted which of our leads were going to ghost us this quarter. It’s expensive, but it keeps our pipeline incredibly clean and focused.