Everything they do is so... intellectual. Sometimes I just wanted a quick logo for a social campaign, and they wanted to talk about the semiotics of the color blue for three hours. If you're in a rush, they might be a bit too deep for you.

The prestige is real, but at times it felt like they were a bit too set in their own ways.

The work is undeniably beautiful, but the 'partner-led' model means you really need to know which partner you're hiring. If you don't click with your specific team, it can feel a bit like you're paying for the name rather than the collaboration.

The legendary status is deserved, but the process can be very slow and very academic.

Best branding agency. They don't just make logos; they build entire worlds.