Publicis is basically a tech company that happens to do ads now. We used their 'Core' AI platform to personalize our last campaign, and the ROI was actually insane. They’re definitely leading the pack when it comes to using data properly.

Their tech-first approach is finally starting to pay off. Much better than they were 5 years ago.

They’re huge, so sometimes it feels like you're just another account number. We had three different account managers in six months, which made it hard to keep the creative vision consistent. Great results, but the turnover is exhausting.

Expensive? Yes. But the level of strategic thinking you get from their senior partners is worth every penny. They don't just suggest ads; they actually help us rethink our entire business model for the digital age.

Their "Marcel" platform is actually pretty cool for collaboration, even if the internal politics are a bit much.