The culture there is amazing. Everyone is so curious and kind. It’s the least 'ego-driven' big firm I've ever worked with. They really listen to the client and feel like a true partner in the journey.

If you're looking for a new logo, don't call IDEO. But if you're looking for a new way to sell your product, they are the best in the world. Their 'Design Thinking' workshops are famous for a reason—they really do unlock creativity in your own team.

It's all a bit 'Post-it note heavy.' Sometimes I felt like we spent more time doing 'creative exercises' and playing with LEGOs than actually building the product. It’s a great process if you have the time, but it can feel a bit unproductive if you're on a tight deadline.

IDEO isn't really a design firm—they're an 'innovation' firm. We hired them to redesign our customer experience, and they spent weeks just watching people use our product. The insights they found changed the way we think about our whole business.

Design thinking pioneers. They talk a lot. Great for workshops. Slow for delivery.